![]() ![]() These services also offer private streams, which are usually protected by secret access links, as well as the ability to share that same material with the public if the artist desires to do so. Fan support can go a long way, and it can certainly make an impact on the decision of these so-called gatekeepers to cover your music, but there remains a great value in getting exposure from people and companies that lie outside your already established circle of supporters.Ĭompanies like Soundcloud and Dropbox are among the numerous platforms offering free or low-cost streaming and sharing of music. Getting the attention of influencers, radio, and journalists is where the battle for exposure begins. From traditional publications and music blogs to YouTube critics, playlist curators, Twitter feeds dedicated to music discussion, Instagram pages curating beautiful scenes from concerts, and countless other digital avenues, the paths to exposure in the modern age are limitless. ![]() The good news is, there have never been more avenues for music promotion and conversation. The challenge of accomplishing this has never been harder either, as the competition for coverage has grown as quickly as consumers’ attention spans have diminished. As consumers spend less and less on physical media with each passing year, the need to promote music in a way that resonates with influencers and industry gatekeepers enough to produce coverage is greater than ever. ![]() Promotion is the name of the game in music today. Guest post by James Shotwell of Haulix Just because a service is free does not mean it’s right for your promotional needs.
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